Video marketing has become a fundamental way for organizations to communicate their values, create awareness and engage communities.
Video is effective for increasing attendance at events, creating your own story (not relying on local media!), and promoting your key messages.
Social video generates 12 times more shares than text and images combined!
Eliana Story - SLO Arts Collaborative | Telly Award 2021!
This feature story explores the Arts Collaborative, a program from the SLO County Office of Education. It brings students together with professionals in the arts.
Cause Awareness | Emmy Winner!
Used by the County of SLO Public Health at conferences and workshops to promote the POEG program, a program making a big impact on drug and alcohol addiction.
Something To Crow About
Go behind the curtain and see how community artists whip plaster, pool noodles, and other eclectic supplies into sculptures for Cambria's Scarecrow Festival.
We produce, direct, and edit educational programs, too!
Robin Smith is producing ARTmakers for the San Luis Obispo County Office of Education and the Arts Collaborative.
What a great program for students!
The San Luis Obispo County of Education recently developed the Arts Collaborative. The collaborative gives students the opportunity to work alongside seasoned professionals! This Nutcracker story was videotaped, written and edited by Robin Smith.
Artist Story - Heartwork City Studios
I enjoy telling the story of the artistic process. Here, Atascadero artist Denise Braun describes how she "finds" the inspiration for her art.
13,000 views! Improved Attendance and Sponsorships
Not only did this video increase attendance - it went viral with over 13,000+ views and still counting! This increased awareness and improved artist recruitment and donor sponsorship for the next year's event.
Public Service Announcements
GenSpan Foundation connects volunteers with local schools in the Santa Maria Valley, CA. This PSA ran on KCOY, CBS.
Other work examples...
Symphony of the Vines Virtual Garden Tour 2020
To overcome the isolation blues, Symphony of the Vines requested for locals to videotape their gardens and it was edited to concert music. This video turned out to be a lot of fun for everyone! And as it was shared around the county, it it introduced many people to the Symphony of the Vines organization.
Homeless Shelter Success Story
This was produced for a homeless shelter. There were issues with privacy, so I used original art for the visuals. There is always a way to tell a story!
Student Gallery Opening
This video highlights a unique student gallery opportunity. Students actually work and mentor with professional artists at the Studios on the Park gallery in Paso Robles. This story was produced for the San Luis Obispo County Office of Education.
Capture Your Event!
It's the Best Tool for Future Promotion
There is no better way to promote your next event than capturing the first one. It will become an attention-grabbing tool on Facebook, email blasts, and your website for your next event.
Symphony of the Vines Student Spotlight
Symphony of the Vines has a program to give young student musicians an opportunity to play a solo piece with professional musicians during a chamber concert. Albert is a fun young guy that we will hear much from in the years to come.
Fly Me to the Moon!
Fun story about Orchestra Novo and their Fly Me to the Moon musical multimedia concert for students. Great story for everyone, but really wonderful to show donors who made it possible!
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