Storytelling can do wonders for a business: such as turn a brand into a legacy, create a robust marketing strategy, generate profit and win the loyalty and affection of audiences, to name just a few.
You just can't be effective in marketing and communications and not use Facebook and YouTube. Here are just a few stats:
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2.23 billion people use FaceBook
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YouTube just replaced Facebook as the second-most popular website (after Google)
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68% of Americans use Facebook
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Aged 65+ has doubled 41% logging into Facebook
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58 minutes - average daily use
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66% of Facebook users log in daily
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Social video generates 12 times more shares than text and images combined.
And Facebook is VERY affordable for local outreach!
However, it can be very time-consuming for staff and others to create eye-catching, engaging stories with photography, graphics and video.
That's what I'm here for!
How Can You Use Stories?
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Website integration and social media
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Advocacy and training
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Grant proposals, fundraising campaigns, annual reports
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Patient education and outreach
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eNewsletters and emails to members and potential donors
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Providing stories to media (TV, radio, print) reporters!
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